Unicef - Say No To Naff

Every Christmas, people give out “filler” presents. Crap, un-stylish stuff like socks and deodorant that no one really wants. Unicef's Christmas charity drive, encourages people buy things like water purification tablets, and powered milk as presents, that then get sent to the places that need them the most. We made people tell their loved ones “enough of the naff stuff”, and to buy them something from Unicef, that does some good instead.

Awards:

Caples Awards: Bronze
NZDM Awards: Gold, Runner up Best Creative
Axis: Finalist
Featured in Creative Review, and AdMedia.