Samsung S25 Launch

While freelancing at Pixel Artworks, I was briefed to help launch the new Galaxy S25 series of phones. Teaming up with Samsung Electronics, St Marks Studios and Taylor Herring to create a cosmic canvas on County Hall – showing the next evolution of these now AI-enabled phones. Plus, using Hologauze projections to add a bit of magi-tech, transforming the London eye and sky that was broadcast for an epic live stream element at Samsung’s Galaxy Unpacked Event.

While doing the usual Creative Direction thing, I helped with concept refining, storyboarding as well as animation, music and lighting briefing plus oversight.