Prime TV

An entertainment TV channel in NZ. I came up with ideas for multiple shows, generating everything from key images, to full campaigns to even a few PR mail packs.

True Blood Bus wrap

To help Prime TV promote the new season of True Blood, a show all about vampires. We made a UV proof bus wrap so vampires could get about during the day, safe and sound.

Danger Beach Muriwai

Muriwai beach is a great place to take the kids, but it’s also one of the deadliest. More people die at this beautiful surf spot than nearly any other beach in New Zealand. To launch the new season of Danger Beach Muriwai, a reality TV show, we brought the beach’s sinister side to life. Everyone’s heard the ocean inside a shell, right? We took this playful tradition and turned what’s usually a magical surprise into something much more unsettling. When someone put our shell to their ear, they heard someone drowning. We delivered these shells to the city’s leading radio stations prior to the season launch. The DJs talked, and the people watched. 11% more than last season to be exact.

Animal Emergency

A drama show about Vets saving a wide range of animals. A bus shelter ad that was made to look like a real X-Ray. And the accident… lots of animals accidentally inside other animals.