Duracell - Bunny Saves Christmas

How do you make sure people don’t forget batteries for toys this Christmas? You show the main man Santa himself can be forgetful sometimes too.

What I did: Overall Creative direction, leading client creative meetings, taking them through the creative and animation production process. Adjusting storyboards, character designs, music, grade and script as we went. Working closely with the team at The Mill Paris on the animation of each shot too. Approving, pushing and conceptualising further executions - print, digital, social and OOH to bring the campaign to life. Taking the client through the TikTok and influencer marketing process from briefing them, through to approvals.