Fanta Halloween
Fanta has been focusing on owning Halloween. Putting their product at the heart of the spooky season. In a series of activations, the public got the freaking point.
Spook booth
It started with creating a haunted house under Piccadilly Lights that captured the publics’ reactions and made them the star of their own horror film on the biggest screen in Europe.
Bricking it lane
Once tasked with scaring the public silly for Halloween. Might as well take Brick Lane, and rebrand it ‘Bricking It Lane’. Creating a mural like no other. When the sun went down, it came to life with projections. Ghoulish hands would chase people and generally give them a fright. All supported by sound effects to really scare the passing public.
OOH and social followed up both activations, making the most out of the spooks.
